A big thanks to those of you who were able to join us for our client party at The Lyric Cinema earlier today! We sure had a great time, and we hope you did, too. From chatting with you to sharing food and drinks as well as sending you home with tee shirts, drawstring backpacks, metal pint glasses, sunglasses, cookies, and stickers with our new logos, it was an absolute pleasure to host you.

And if you haven’t seen our new look yet, drumroll, please …

We’re so proud to introduce our brand-new logo! Yes, we know that you saw it above, but don’t stop scrolling here! We’ve got a couple of alternate logos below that you might not have seen yet.

Updated Branding

We didn’t just change our logo. We’re updating everything about the looks of FPFoCo — starting with what you call us! That’s right: Our former full legal name of Fort Collins Tax Service, LLC, is changing to Financial Planning Fort Collins, LLC — and we’re going by FPFoCo now! It’s short for our full name, Financial Planning Fort Collins, LLC. Find it familiar? It’s the same as our email domain has always been: @fpfoco.com! And just how do you pronounce “FPFoCo”? It’s a bit different than spelling out each letter, like F.P.F.o.C.o. In fact, it’s ef-pē-fōh-kōe — or ɛf-piː-fəʊ-kəʊ if you prefer the phonetic spelling.

We also have a new website in the works, which is coming soon. The best part? It’ll have a fresh client portal made just for you — and with future FPFoCo clients in mind. It’ll be your one-stop shop for everything you need to access as part of your client relationship. It’s where you’ll be able to schedule your next meeting, log into the FPFoCo Client Dashboard, access your RightCapital, or sign directly into your custodian’s site, whether your investments are with Fidelity, Charles Schwab, or Betterment.

We’re also excited that our podcast will finally have a home on our website. Haven’t heard it yet? You can check out Money & Taxes from Bb to XYZ online or in your favorite podcast app. It’s where Jason and Regina break down a single financial topic and explore how it relates to those across generations, from baby boomers to generations X, Y, and Z. And yes, it has new cover art coming soon to reflect our new look.

Maybe it’ll include our circular icon!

And since FPFoCo started as a personal finance blog, we’re going to continue to share original articles (like this one) with you on a regular basis when we move to our new site.

The Same FPFoCo You Know

One thing that’s not changing with our new look: How we serve you. While our brand will look different on the outside, we’re still the same FPFoCo at heart. You can continue to expect the quality services that you know from the team you trust. We’re still Your Full-Time Fiduciary®, after all!

Remember how we said Fort Collins Tax Service, LLC, is changing to Financial Planning Fort Collins, LLC? Well we’re not changing anything about any of our services — and that includes tax preparation and planning. While the name is changing, we’ll continue to provide full-service tax prep and planning for our Comprehensive Services clients.

You might even notice something that our new logo has in common with the classic logo at the upper left-hand corner of this page. Think you’ve spotted it? Reach out to us at hello@fpfoco.com with your idea of what it is. If you’re among the first five folks to get it right, we’ll get you a full set of our brand-new SWAG items.

Timeline for Change

In the coming weeks, we’ll begin to make small and then increasingly larger changes to things like our apps, email signature, and website. For a while, you’ll see some of the old and new look as we make this transition. It’s our goal to be completely into the new logo and branding by the end of this Summer.

Weren’t able to make the party or joined us but forgot to grab your SWAG bag on the way out? Don’t make it to our office often or don’t have anything on the schedule in the near future? Please let us know. If you’re a current FPFoCo client, we’ll be happy to hold onto a set of FPFoCo goodies for you for you or send you the full suite of SWAG. It’ll be like an FPFoCo “care package” — and we might even include a legacy SWAG item with our classic logo!

First time visiting us in person or first time ever? Don’t be shy! Just mention that you read this blog, and we’ll get you the good(ie)s.

Thank you for helping us celebrate our new look here at FPFoCo!